Resources Library by ANA

Sponsorship

What I propose to do is discuss a few of the key issues affecting sponsorship and then go into some detail about how we handle it in Ford, recognising that in our case the lines between sponsorship and sales promotion get rather blurred. I believe...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Stuart Turner

November 6, 1985

Introduction to the seminar

We will be discussing the use of promotion and sponsorship in the marketing mix, dealing with the state of the art and trends. And, of course, within the framework of the ESOMAR umbrella, we will pay particular attention to roles of research in...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Mario van Hamersveld

Company: Philips International

November 6, 1985

Towards making better new product ads

This paper reviews several recently-published studies, all of which provide practitioners with some research-based guidelines on how to make more effective new product advertising. These studies begin to fill a gap which has existed in the otherwise...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David W. Olson

June 15, 1985

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: John R. M. Thom

Company: KANTAR TNS Malaysia

June 15, 1985

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1985

Opening remarks (French)

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: know- ledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Euan C. Blauvelt

June 15, 1984

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: David N. Aldridge

June 15, 1984